In 2003, Royal Brunai Airlines announced plans for growth and development.
A sign should answer the question "Where am I going and how do I get there?" as well as much more.
A small selection of airlines we have worked with over the last twenty years.
Our lecture programme offers airline management the perfect facility to update on the important issues of marketing and how design can contribute to the performance of the business.
Our normal procedure would be to create a programme that is tailormade for your airline featuring how the travelling public perceives the various elements of your service, pinpointing the problem areas together with proposals for improvements.
Our lecture programme offers airline management the perfect opportunity to update on important issues of marketing and design. Some of the topics covered have included:
How these disciplines impact an airline
How your airline is perceived by various audiences
How branding contributes to the performance of the business
Analysis of your current marketing strategy
Analysis of your competitors' strategies
How to compete for market share
How design can make a commercial difference
Specific issues relating to check in, airport lounges, cabin interiors, customer service, frequent flyer programmes etc.
Normally, our presentations are in two parts, focusing on first, design and marketing and secondly, the commercial impact of decisions taken in these areas. The presentations normally last for up to half a day and we usually anticipate that according to the time avaliable, a range of discussions would follow.
Many airlines have found these sessions useful for both marketing personnel and others to update their knowledge and procedures, together with the opportunity to discuss potential branding issues and future marketing plans.
Whilst the lectures are completely free, we do insist that our expenses are met
Our lecture programme offers airline management the perfect facility to update on the important issues of marketing and how design can contribute to the performance of the business.
Many airlines have found these sessions useful for both marketing personnel and others to update their knowledge and procedures, together with the opportunity to discuss potential branding issues and future marketing plans.