In 2003, Royal Brunai Airlines announced plans for growth and development.
A sign should answer the question "Where am I going and how do I get there?" as well as much more.
A small selection of airlines we have worked with over the last twenty years.
A "new look" should satisfy two essential marketing objectives. It should set the airline apart from its competitors and position it as a market leader. It must present a consistent visual identity that is reflected wherever it places its mark.
We have considerable experience in creating new brands and reviving existing ones. We help clients to lead in their markets. We achieve results by taking a hard approach to soft issues. Issues such as image and culture, treating them as one.
From the early dates of United's DC3, branding has come a long way to today's latest livery that has a bold, yet simple design, representing the spirit of the United brand.
Likewise, Delta have developed over the years into a highly differentiated, customer-focused airline. The updated brand, the result of months of employee and customer research will appear on more than 900 Delta aircraft.
The innovative approach by Delta to branding was highlighted during the Breast Cancer Awareness month last October, when Delta illustrated how effective aircraft branding can be when supporting worthwhile charities and events.
To celebrate 20 years of flying to China and 35 years of friendly relations between Chine and Japan, ANA has decorated a 767-300 in a panda motif to delight passengers and North East Asia.
Meanwhile, Singapore Airlines have unveiled the branding that will be shown on the new A380.
Our job is to assist clients gain an advantage in their field. By exploring what it is that makes them special and truly differentiates them from their rivals, We bring their vision to life in the organisation's image, making it visible to the outside world. By looking at every way it presents itself - its tone of voice, its communications, its workplaces and customer environments, its symbols, colours and imagery.
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